Ideas To Go is happy to announce the hiring of two new Innovation Process Facilitators: Bob Taylor and Greg Cobb.
Bob comes to us from Chase, where he was VP of Retail Marketing Innovation. And, being a part of several ITG projects with Chase, Bob understands ITG’s innovation process first-hand:
“At the heart of innovation—and good marketing in general—is the need to identify and discern true consumer insights. It’s hard work, but great brands do it effectively. I worked with ITG on several projects while at Chase, and found Ideas To Go to be one of the best in doing this work. The process and methodology of having clients work with Creative Consumers® associates allows you to explore and uncover deep, rich insights that can’t be found in something like a focus group. It was always a great collaborative process for my colleagues and me, when I was a client. I also found the Facilitators to be not only very experienced running projects, but because they had a marketing perspective, they could expertly guide us to the applicable insights for our marketing or messaging strategy. We always walked out with several concepts to move forward—and, importantly—we came out smarter.”
Greg, who most recently worked at custom market research firm Psyma International, connected with Ideas To Go while attending the CPSI (Creative Problem Solving Institute) Conference:
“I met Susan Robertson at CPSI in 2007. She was teaching my Springboard class, and she mentioned that she worked for Ideas To Go. After she explained ITG’s ideation process, I just thought it sounded like the best thing in the world—it gives people permission to be creative by setting up the right environment and priming them for that.”
Welcome Bob and Greg!
