Ideas To Go

"When I started managing this brand, current leadership said the strategy was to steal market share. ‘Innovation is not possible, the segment is mature and there is no hope for new products.’ One week at Ideas To Go and their minds were changed. Listening to the insights and ideas from the Creative Consumers® associates lifted the blinders from jaded executives and helped breathe life into the organization. Our session resulted in 13 concept tests being quantitatively tested and 6 scored well enough to become projects. We now have a robust 6 year innovation pipeline that will no doubt propel this company forward."