By Shari Morwood, ITG Facilitator
Yesterday, in The New York Times, there was an article about “Apple and Google as Creative Archetypes.” I think it takes a creative interpretation of customer needs to be successful. Consumers don’t know what technology should, or could be developed — but they can provide insights, wants and needs for themselves and their lives. It’s then up to the tech geniuses to put the right pieces together to create a winning product. Adding elegant design that’s also intuitive and easy-to-use is obviously a winner (as Apple has proven). In the case of Apple, they are also the consumer, so they could design for themselves what HP called, “next bench.”
Back when the high-tech industry started, engineers would design products/instruments for themselves, then show those designs to other engineers at the next bench, to get feedback so the design could be optimized. Today we have the opportunity to go way beyond that. Nobody is creating in a vacuum without some kind of user input.
