"The diversity of Creative Consumers® associates’ (CCs) perspectives is essential to the success of every ideation that ITG does. Because we’ve been trained to expand upon every idea that’s brought to the ideation, every client receives the value of multiplied perspectives. It’s not simple addition—where 10 CCs each bring an idea, and the client gets 10 ideas. It’s multiplication because each new idea from one person sparks a new idea in another person. You don’t get 10 ideas from 10 CCs, you get hundreds. Stick around long enough, you get thousands. Because of our varying vantage points of the world, we all bring something uniquely valuable to the table and offer it up to be built upon, augmented and improved."
- Corey, Creative Consumers® associate
