February 2012
16 posts
Teller Reveals His Secrets--"The smaller, quieter... →
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How Can A Font Help Brand a City? →
Typeface designers are working to give Chattanooga, TN, an identity through its own font. Which got us thinking, how can we apply this type of design thinking to our clients and ourselves.
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“Failures are infinitely more instructive than successes.”
– George Clooney in an interview with NPR.
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Get to know the newest Facilitators at ITG
Ideas To Go is happy to announce the hiring of two new Innovation Process Facilitators: Bob Taylor and Greg Cobb.
Bob comes to us from Chase, where he was VP of Retail Marketing Innovation. And, being a part of several ITG projects with Chase, Bob understands ITG’s innovation process first-hand:
“At the heart of innovation—and good marketing in general—is the need to identify and...
“The consumer leads and the consumer decides…we have to trust the consumer.”
– Geoff Cottril, CMO of Converse at the Yale Center for Customer Insights conference #YCCI
“Creativity is more than just a song or a painting, it’s pushing things forward.”
– Geoff Cottril, CMO of Converse at the Yale Center for Customer Insights conference #YCCI
“I detected a pattern suggesting that something everyone else had overlooked...”
– From: Psych Central News — Improving Innovation by Reinterpreting the Familiar (via creativesage)
Check Out The Creative Problem Solving Institute →
Sharpen your creative thinking skills, or learn to facilitate creative problem solving sessions with groups, the Creative Problem Solving Institute (CPSI) is the pre-eminent conference in the world. June 19-21 in Atlanta.
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WatchBrian Henson, Chairman of the Jim Henson Company, shares lessons he learned from his father. “I try to emulate his approach of really get the most out of people by allowing them to experiment and certainly allowing people to make mistakes…people need to be able to be taking risks and if it turns out to be a mistake—if it turns out not to have been the right choice—that should be...
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“When I started managing this brand, current leadership said the strategy was to...”
– AJ Bernstein, Brand Manager, Digestive Health, Fleet Labs
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Forness® the Word vs Forness® the Meaning
For every project we do, we teach our clients Forness® thinking. “Forness” is a made up word (we should know, we were the ones who made it up). But it is the best word to convey its important meaning. (More on that later.)
Recently, as we were planning an upcoming project in Germany, we debated about how best to translate our made up word into other languages. Dafürsein, which means...
More on Groupthink and Brainstorming
Lately two articles about brainstorming have been making a stir in our world: Jonah Lehrer’s article “Groupthink” and Susan Cain’s “The Rise of the New Groupthink.” Both authors argue that brainstorming is not an effective method of stimulating creativity.
ITG facilitator Susan Robertson added our voice to the fray with “NYT Groupthink Rebuttal: Effective Brainstorming Works” and “10 Rules for...